Kindness is a nonprofit digital platform designed to reach across oceans and time zones to inspire small ripples of everyday compassion, combining scientific curiosity with new ideas. believe that together, ripples of kindness can create massive waves of change.

Link Visit the website


Majority Investor


Website & Branding


London, UK

On a mission to educate and inspire people to choose kindness.


A founding partner

NEON was a co-founder and sole funder of the Kindness project when it launched in 2015. We continue to support the project today as part of a growing group of incredible sponsors.


Web design & technology

The NEON team worked on developing the initial brand identity for Kindness. We also built the very first website, allowing users to discover and participate in acts of kindness around the world and share their experiences. We took part in a few ourselves too!


Building a global community

Spreading the word is hugely important. Today, the community has over 250,000 members across 193 nations, all committed to making a change. They're an active community too, with over 1.9 million acts of kindness carried out since launch.

Kind acts Choose kindness